Archive for April, 2016

The Real Truth in Advertising

Friday, April 8th, 2016

My Do It Clairol ad

I was living the life in Malibu. Beachfront. On the water. Waves crashing, lulling me to sleep. On the street side, the monotonous drone of Pacific Coast Highway was its own kind of white noise. Everything was good in the world.

My agents phoned about an interview. They always called auditions interviews. Some director in New York wanted to hear a recording of my voice reading the script for a commercial. No on-camera audition required. I was the only actor in Los Angeles requested, not that I knew this at the time.

I landed the job and took off for Miami, Florida. Filming would be in Coral Gables. At the hotel, I was met by “it” director Melvin Sokolsky, who gave me the warmest hug. Sokolsky had been an award-winning photographer who, at the age of twenty-one was invited to join the staff of Harper’s Bazaar.  He also contributed to Vogue, Esquire, McCall’s & Newsweek. In 1969 he embarked on a new career in television commercials. He would eventually win 25 Clio Awards, the Oscar of the ad business. (more…)